PR 101: Catching The Perfect Pic

www.sarahhallconsulting.co.uk

Sarah Hall, Managing Director of Sarah Hall Consulting Ltd, the PR and marketing consultancy that builds profiles and profits, looks at how the right photography can frame your business in the right light.

 

In the last couple of columns, I’ve looked at how to craft a strong press release to achieve media coverage and how to use Pinterest to engage with the communities important to your business. Striking photography is integral to the success of both these tools – and there is an art to that, too.