TAKING CARE OF THE PENNIES

New finance director appointed to spearhead expansion

Kellie-Jo Huntley

Karol Marketing Group, the successful PR and marketing firm, has further expanded its team with the appointment of a new finance director who will be overseeing the opening of new offices in London and Manchester.

Kellie-Jo Huntley joins the team with a wealth of knowledge in accounting and finance. With over eighteen year’s experience, Kellie-Jo is responsible for developing the company’s strategic focus together with the managing director.

North East referral network introduces Scandinavian retailer to the UK

(left – right) Neil Dwyer from Hay & Kilner, Stefan Lepkowski from Karol Marketing Group,
Deborah Graham from Ryecroft Glenton and Steven Fallon from ARG working together to open the
new Airport Fashion store in Newcastle International Airport

A trio of North East businesses have been working together to successfully launch the first UK store of a Scandinavian retail giant in Newcastle International Airport.

Airport Retail Group (ARG) is renowned across its home country of Norway and Northern Europe for offering high quality fashion brands such as Hugo Boss, Lyle & Scott, Eton, Tommy Hilfiger and GANT.  Its strategy is to open stores in prime airport locations to reach style conscious business and family travellers.
 

Student proves success of summer school scheme

This year, DiFFERENT advertising, design & marketing agency in Newcastle, opened its doors to students for summer. Candidates were carefully selected and welcomed in to the buzzing agency environment, one of which managed to secure a full time position.  Over 27 weeks, an impressive 65 students joined teams in total including; account handling, planning, digital, design and creative.

BA Advertising

questionableproductions.co.uk

PR 101: Catching The Perfect Pic

www.sarahhallconsulting.co.uk

Sarah Hall, Managing Director of Sarah Hall Consulting Ltd, the PR and marketing consultancy that builds profiles and profits, looks at how the right photography can frame your business in the right light.

 

In the last couple of columns, I’ve looked at how to craft a strong press release to achieve media coverage and how to use Pinterest to engage with the communities important to your business. Striking photography is integral to the success of both these tools – and there is an art to that, too.

GUERILLA LAUNCH THE TRANSPORT REVOLUTION ACROSS TYNE AND WEAR

Creative agency Guerilla has launched a thought-provoking new campaign designed to persuade commuters across Tyne and Wear that the ‘Anytime’ Network One ticket is the best way to travel where they want, when they want.

Guerilla decided to deliver a challenging and revolutionary theme for the campaign. The battle cry is for the public to break free from the shackles of driving and join the transport revolution by using the multi-model Anytime ticket.

O FOR OUTSTANDING

OPR team (L to R) Emily Cuthbert, Bryony Mansell, Alex Donaldson, Kari Owers,
Robin Owers, Gemma Graham, Rosie Mason, Stephen Johnson.

Newcastle integrated PR agency OPR has been awarded the Outstanding PR Consultancy of the Year at the 2012 CIPR PRide Awards North East.

The seven-year-old agency joined others from the best of the North East’s Public Relations industry to reward excellence in PR and communications across theregion at the black tie gala held at the Gateshead Hilton hotel on Friday October 26.