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PR 101: Catching The Perfect Pic

www.sarahhallconsulting.co.uk

Sarah Hall, Managing Director of Sarah Hall Consulting Ltd, the PR and marketing consultancy that builds profiles and profits, looks at how the right photography can frame your business in the right light.

 

In the last couple of columns, I’ve looked at how to craft a strong press release to achieve media coverage and how to use Pinterest to engage with the communities important to your business. Striking photography is integral to the success of both these tools – and there is an art to that, too.

GUERILLA LAUNCH THE TRANSPORT REVOLUTION ACROSS TYNE AND WEAR

Creative agency Guerilla has launched a thought-provoking new campaign designed to persuade commuters across Tyne and Wear that the ‘Anytime’ Network One ticket is the best way to travel where they want, when they want.

Guerilla decided to deliver a challenging and revolutionary theme for the campaign. The battle cry is for the public to break free from the shackles of driving and join the transport revolution by using the multi-model Anytime ticket.

O FOR OUTSTANDING

OPR team (L to R) Emily Cuthbert, Bryony Mansell, Alex Donaldson, Kari Owers,
Robin Owers, Gemma Graham, Rosie Mason, Stephen Johnson.

Newcastle integrated PR agency OPR has been awarded the Outstanding PR Consultancy of the Year at the 2012 CIPR PRide Awards North East.

The seven-year-old agency joined others from the best of the North East’s Public Relations industry to reward excellence in PR and communications across theregion at the black tie gala held at the Gateshead Hilton hotel on Friday October 26.