Guerilla Give Alnwick Castle The Big Screen Treatment

Guerilla have announced that they've been appointed by the historical landmark and iconic movie setting, Alnwick Castle, as its creative agency for 2013 and their first campaign is now live across the North East.

The advertising is styled like a movie poster, capitalising on Alnwick Castle's use as a location for the Harry Potter films, among other big screen appearances.

Dan Appleby, Group Account Director, Guerilla, said:

“A visit to Alnwick Castle is one of the most exhilarating family days out in the north east. Quests for young knights and princesses, battling dragons, broomstick training with Harry Potter and friends, a bit of medieval falconry, some fun with jesters and a sinister ghost trail. We’ve really enjoyed working with the team at the castle over the past year and the Easter campaign has been a great first brief to work on in 2013. We’ve had a huge amount of fun with it. Our creative shows just how exciting a day at the castle can be, and the dramatic art direction, imagery and typography really brings it all to life.”

The castle  opens to the public on 29th March, and the campaign will run throughout Easter and includes regional press, radio, online and outdoor advertising aimed at the region’s families as well as visitors to the North East. Guerilla will continue to work with Alnwick Castle throughout 2013 on projects including a direct marketing strategy and a large summer campaign before the castle closes again in October.

Kate Woolmore, Acting Marketing Manager for Alnwick Castle, said:

“We appointed Guerilla to work with us this year as we were very impressed with the work that they did for us in 2012 (web design, print, direct mail) and they are a real pleasure to work with. One of the challenges that we wanted to tackle was the common perception that Alnwick Castle, as a historical site, is somewhere to only visit once every few years. In fact, the castle has an extensive and varied events programme and regular new developments, so we wanted this to be communicated in the creative. The team at Guerilla is superbly organised, with an excellent grounding in creative ideas. They have entirely lived up to our hopes for this campaign - we are delighted with the creative so far.”

http://www.guerilla.co.uk/